Meet Love GOGA
A curator of joyful experiences and mindful moments—from yoga with farm animals to mindfulness practice— connecting with nature and nurturing body and spirit.
Brand Identity Refinement | Logo Adaptation | Website Direction | Print & Digital Assets | Content Creation | Marketing Management
Brand Story
In 2017, founder and wellness practitioner Cathi Huff adopted a retired racehorse, Bronx—formerly Atlantis Dream, the namesake of her Milton farm. Since then, Atlantis Dream Farm has transformed into a mindful oasis with countless animals, including goats. A friend's suggestion to offer goat yoga led to the creation of Love GOGA and Mindful Seeds, promoting mental, physical, and spiritual wellness through farm animal yoga, mindful practice, and group series. The brand joyfully cultivates gratitude, connects people with nature, and encourages a welcome return to the senses.
“This is your moment.”
—Cathi Huff, Founder
Visual Identity
Logo Design
The pre-existing pictorial mark features a goat performing the Up Dog yoga pose, in a playful blend of simplicity and anthropomorphism. Paired with Futura, a sans serif typeface beloved for its clean lines and professional elegance, the logo reinforces a friendly, clean, and streamlined experience. Organic lines, soft curves, and earthy tones reflect the mindful, nature-driven moments that the real-life brand experience offers.
Color Palette
Although complex, the palette presents a soothing harmony of natural tones and gently invites the viewer in. A gradient of wispy greens (GOGA Green, Mindful Mint, and Grass Stain) offers refreshing lightness, while Pure White sets a quiet foundation to balance the earthier hues. Pure Black and cool dark brown (Hoof Print) ground the palette with depth and contrast, lifted by Nubian Nutmeg’s warm undertones. Cashmere adds muted softness, rounding out the palette. Together, these colors create a nature-inspired composition that feels friendly and serene.
Type System
The Futura font family—known for its clean, contemporary letterforms and crisp edges—seamlessly conveys a hierarchy of information. Commanding attention in headlines, Futura Bold delivers messages confidently, without losing composure. Futura PT ensures readability of body text and a polished feel across platforms. Futura Condensed emphasizes lead-in statements, adding nuance without overwhelming the design. Together, this type system creates a visual language that feels both organic and sleek, reflecting the mindful, nature-driven brand experience.