Meet Grantllama
A trusted partner in helping organizations secure better funding—faster than humanly possible—by combining the power of people with high-performing intelligent systems.
Brand Identity | Storytelling | Logo Design | Branding Suite | Style Guidelines | Website Design | Digital Assets
Brand Story
Grantllama gets the job done efficiently, so nonprofit organizations can focus on doing theirs effectively. Founded by tech executives who honed their expertise over years, they now dedicate their time and efforts to driving positive change. Grantllama augments human expertise with intelligent systems to secure better funding in less time, enabling organizations to achieve faster, greater good.
“One machine can do the work of fifty ordinary men. But no machine can do the work of one extraordinary man.”
—Elbert Hubbard (circa 1900)
Visual Identity
Logo Design
The primary logo strikes a masterful balance between professionalism and approachability. A sleek, minimalist llama adds a subtle touch of personality to keep the brand grounded and relatable, reflecting the brand’s core tenets of efficiency, expertise, and mission-driven results.
Color Palette
This complementary color scheme features dark (Highland Navy) and medium muted (Summit Slate) blues, pure white, vibrant orange (Horizon Line), and its softer derivative—a warm tinted cream (Funding Fleece)—to convey the ease, compassion, and endurance imparted by the brand experience.
Type System
The versatile sans serif pairing is “easy on the eyes,” which aligns with Grantllama’s commitment to reducing client strain. Lexend Deca, known for its effective yet unobtrusive headlines, is an ideal choice to convey key points and numerical data to clients and stakeholders. DM Sans maintains excellent legibility—even at smaller sizes—making it ideal for body text.
